HCL Workforce Solutions
Brand Strategy, Logo Design, Brand Execution, Graphic Design, Photography and Head of Design | Wonderful Creative DNA strands
As Lead Designer, Matheos was relied upon heavily for rebranding HCL and its seven sub brands. Creating concepts and working closely with Wonderful Creative Design agency, who produced the 'strands of DNA' graphic. Each strand of DNA in the graphic represents a sub-brand, providing a recognisable coherence across all seven brands.
Matheos was tasked with a major execution process including seven client and candidate brochures, photography of staff and candidates for marketing usage, redesigning the HCL website, white paper, annual reports, ongoing social media advertising and candidate and client campaigns.